We’re as passionate about caring for the planet as we are about caring for our skin.
Paula’s Choice was created to bring truth & transparency to our customers by developing science-backed products & sharing the research behind why they work.
Now, we’re taking the same approach to address our environmental impact—using data-backed methodologies to reduce our footprint.
We’re aiming to reduce our consumption—here’s how.
+ Transition all individual paper product cartons to FSC-certified paper stock from sustainably managed forests by 2025
+ Reduce use of virgin plastic in our packaging by 50% by 2026*
+ Achieve 50% recycled content in our plastic packaging by 2027**
+ Ensure that 75% of our plastic bottles are designed for recyclability by 2030
*Compared to our 2021 baseline.
**By weight across our line.
After completing our first inventory in 2022, we are actively working on establishing greenhouse gas reduction goals & building comprehensive plans around them. We aim to communicate our plan in our next ESG Impact Report.
