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About Us

The world of skincare has never been louder. More trends, more advice, and more formulas to choose from. But skincare should feel empowering, not overwhelming. 

For over 30 years, Paula’s Choice Skincare has helped take 
the guesswork out of your routine with proven science, clear guidance, and formulas designed to deliver results you can see. From breaking down skincare myths  to formulating products around research-backed ingredients, our goal has always been simple: to help you achieve your best skin ever. 

Because the right skincare doesn’t just change your skin; it changes how you feel in it. With 130,000+ five-star reviews and 300+ beauty awards, our proof is in our results. In skincare that keeps its promises. 

We Know Skincare

At Paula’s Choice, our formulas are backed by research, not trends.

Shop Our Bestsellers
Sold Out
Best Seller
Niacinamide 20% Treatment - Paula's Choice Malaysia
YOUTH EXTENDING
Niacinamide 20% Treatment
2,200.00 ฿ from 0.00 ฿ 2,200.00 ฿
1,980.00 ฿ 2,200.00 ฿
180
Sold Out
Best Seller
10% Niacinamide Booster - Paula's Choice Malaysia
YOUTH EXTENDING
10% Niacinamide Booster
1,900.00 ฿ 1,710.00 ฿ 190.00 ฿
1,710.00 ฿ 1,900.00 ฿
537
Sale
Website Exclusive
25% Vitamin C + Glutathione Clinical Serum 30ML - Paula's Choice Thailand
BRIGHTEN UP
25% Vitamin C + Glutathione Clinical Serum
Available in 2 sizes
600.00 ฿ from 540.00 ฿ 60.00 ฿
2,250.00 ฿ 2,500.00 ฿
54
Sale
Best Seller
Pore Normalizing Cleanser - Paula's Choice Malaysia
CLEAR
Pore Normalizing Cleanser
Available in 2 sizes
295.00 ฿ from 265.50 ฿ 29.50 ฿
720.00 ฿ 800.00 ฿
672
Sale
Best Seller
SKIN PERFECTING
2% BHA Liquid Exfoliant
Available in 2 sizes
550.00 ฿ from 495.00 ฿ 55.00 ฿
1,305.00 ฿ 1,450.00 ฿
1959
Sale
Best Seller
PLUMP + FIRM
Pro-Collagen Peptide Plumping Moisturizer
1,850.00 ฿ 1,665.00 ฿ 185.00 ฿
1,665.00 ฿ 1,850.00 ฿
313
Sale
Best Seller
Pore-Reducing Toner - Paula's Choice Malaysia
BARRIER BALANCING
Pore-Reducing Toner
950.00 ฿ 855.00 ฿ 95.00 ฿
855.00 ฿ 950.00 ฿
507
Sale
Best Seller
Pro-Clinical Retinaldehyde Treatment 30ML - Paula's Choice Thailand
YOUTH EXTENDING
PRO Retinaldehyde Treatment
Available in 2 sizes
600.00 ฿ from 540.00 ฿ 60.00 ฿
540.00 ฿ 600.00 ฿
45
Sold Out
New
BRIGHTEN UP
C15 Super Booster
2,200.00 ฿ 1,980.00 ฿ 220.00 ฿
1,980.00 ฿ 2,200.00 ฿
563
Best Seller
1% Retinol Treatment - Paula's Choice Malaysia
YOUTH EXTENDING
1% Retinol Treatment
from 0.00 ฿
2,385.00 ฿ 2,650.00 ฿
259
Our Origins

Paula’s Choice Skincare was founded in 1995 by beauty
expert Paula Begoun, whose early work helped bring more transparency to the beauty industry. Known as the Cosmetics Cop, Paula wrote research-based books and product reviews that helped consumers sort beauty fact from fiction. Her commitment to honest education shaped the brand from the start, giving people clearer answers in a category often driven by trends and marketing claims. 

Today, that standard continues through a global team of skincare experts, scientists, and formulators dedicated to creating products built on research, guided by evidence, 
and made to deliver results you can see. 

Our Promises

These promises reflect our commitment to evidence, transparency, and consumer advocacy in an industry often driven by trends and noise. 

Evidence-Based Formulation 

We promise evidence-based formulation. Our products are developed using ingredients informed by process-driven published research and evaluated through appropriate testing designed to support their intended cosmetic benefits. We consider new evidence as it becomes available.

Transparent Communication, 
Not Trend-Driven Claims 

We promise transparent, science-grounded communication. We do not rely on hype or unsupported trends. We explain what ingredients are designed to do, how to use them effectively, and what results you can realistically expect. 

Purposeful Ingredients, Thoughtfully Selected 

We promise ingredients chosen with intention. Ingredients in our formulas are selected for a specific purpose and used at levels aligned with current research and formulation standards.

  We also avoid intentionally adding ingredients solely for marketing appeal or label presence. Our formulations are developed without added fragrances and carefully designed to minimize irritation. 

Advanced Efficacy,Designed for Tolerance

We promise to balance efficacy with skin comfort. Our products are formulated to support visible improvement while prioritizing tolerability when used as directed. Individual experiences may vary.

Standing Behind Our Products 

We continuously review our formulas and guidance as research evolves, and we stand behind our products through our published return policy, including our 60-day satisfaction guarantee for purchases made on Paula’s Choice website (terms and conditions apply).